started out as a small line of bridal veils and avant-garde head pieces. Shortly after attending a bridal fair in Pennsylvania, Alyson started working closely with clients and bridal boutiques creating custom veils and bridesmaids hair accessories. Along with brides and private customers, she also worked closely with colleges to create one-of-a-kind millinery pieces to complement students’ designs during their annual fashion show.
Three years later, after getting situated in Brooklyn, NY, Alyson decided to relaunch her brand to include an array of accessories that catered to a more non-traditional bold bride, along with bespoke services for accessories and wedding gowns.
Alyson takes pride in hand crafting each product in her Brooklyn studio. She loves to create components and products from scratch to make them truly unique.
From the hand beaded embellishments, to the hand curled feathers, all the way to the fabric logo tags; Alyson’s hand made products are done so with care and passion. Materials are hand selected based on quality and aesthetics to build a line of accessories that mix natural elements with industrial aspects, creating a beautiful juxtaposition for unconventional brides.
My name is Alyson Nicole Melhus. I was born and raised in a small town in (the middle of nowhere) Pennsylvania. in 2018 i got married to a Brooklyn native and just love him from here to Mars! My maternal grandmother was the one that got me interested in Fashion design. She taught me to sew at a very young age and I ran with it! Of course there were moments that gave her a heart attack (IE: I liked to make my own patterns before I properly knew how!) but I knew that she was happy to share those moments with me as I was with her.
My favorite thing about having a bridal line is working direct with brides to create bespoke designs. Don’t get me wrong, I love making everything for my collection (to the point where I have to contain myself from making more) but it is an amazing feeling to create a dress or an accessory that is truly one-of-a-kind for their big day. It makes it SO special and it’s such a great honor to make that heirloom for them!